Technology

Orkut, Google and Microsoft…

Just stumbled across a cool new feature on Orkut. It is now possible for user to display their blogs and photo albums through their orkut profiles.

Evidently, this is a relatively old feature. InsideOrkut has a post dated May 31, 2007 describing this very feature and also the how-to for less tech savvy users. Wonder how I missed it…

But this is not what got me thinking (after I had linked my blog and photo album :)). What got me thinking was the trend of cross-functional linkages that were happening in various Google products over the past year or so. Something very similar to what Microsoft had started some time back.

Now, Microsoft had started providing its products like IE, Windows Media Player etc. bundled along with it popular OS. This resulted in a massive loss of market share and revenues for its competitors. Which resulted in an anti-trust case against MS in Europe. Which ultimately resulted in MS having to pay a fine for its alleged "monopolistic practice".

But isn’t Google’s strategy today very similar to what MS had done a decade ago? By converging its popular products, it is pushing its competitors right out of the market. e.g. by linking Gtalk with Orkut, the number of users of Gtalk will rapidly escalate as the much higher user base of Orkut will start using Gtalk. After all, for the users, it is just a matter of convenience.

So how long before Google also gets slapped with its own anti-trust case?

My $0.02: It is only a matter of time…

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